Reflection

References:

http://www.purplecoffee.co.uk/blog/2010/05/11/mythology-of-the-apple-brand-commodity-camaraderie/

http://www.ipodtopctransfer.com/news/apple-inc.html

http://hubpages.com/hub/Why-Apple-is-Apple-History-of-the-brand-name

http://www.engadget.com/2006/04/01/30-years-in-apple-products-the-good-the-bad-and-the-ugly/

http://blogs.bnet.com/intercom/?p=759&tag=col1;post-761

http://www.scribd.com/doc/11983566/A-Strategic-Analysis-of-Apple-Corporation

http://consumer-goods-manufacturers.suite101.com/article.cfm/apple_brand_marketing

http://industry.bnet.com/technology/10003843/apple-commercials-signal-big-positioning-departure/

http://www.ehow.com/way_5815745_apple-differentiation-strategy.html

http://www.technologyreview.com/business/24242/?a=f#afteradbody

http://www.mba-tutorials.com/marketing/273-apple-swot-analysis.html

http://metainsights.com/info/index.php?option=com_content&task=view&id=2&Itemid=3

http://www.wired.com/gadgets/mac/commentary/cultofmac/2002/12/56677

http://seekingalpha.com/article/74064-apple-s-branding-strategy-delivers-superior-results

http://www.toplow.com/docs/apples_unique_selling_point.php

http://www.zdnet.com/blog/foremski/apples-strategy-active-curation-creates-value/1315?tag=untagged

http://www.lycos.com/info/steven-jobs.html

http://billso.com/2007/01/31/ca-ksf/

http://www.thejakartaglobe.com/business/martin-roll-strategic-secrets-of-the-apple-brand/380314

http://www.rawgreed.com/microsofts-zune-vs-apples-brand-building

http://www.management-hub.com/brand-management-power.html

http://www.consumerpsychologist.com/cb_Segmentation.html

http://www.namedevelopment.com/blog/archives/2010/05/made_for_iphone.html

http://www.brandchannel.com/brand_speak.asp?bs_id=12

http://www.pitchengine.com/realfocusmediainc/the-6-ps-to-apples-brand-loyalty/72611/

http://db.tidbits.com/article/6919

http://lowendmac.com/archive/05/0211.html

http://news.cnet.com/8301-13505_3-10457648-16.html

http://www.zdnet.com/blog/hardware/whats-the-key-to-apples-success/6028?tag=untagged

http://www.edibleapple.com/why-a-simple-product-line-is-integral-to-apples-success/

http://www.public.iastate.edu/~drrussel/rhet_analy_105/analy/exapple.htm

http://computersight.com/communication-networks/apple-advertising-campaign-analysis/

http://www.webdesignerdepot.com/2009/09/the-evolution-of-apple-ads/

http://ezinearticles.com/?Promotion-Strategies---Save-With-a-Marketing-PodCast&id=814559

http://www.icmrindia.org/casestudies/catalogue/Marketing/Apple%20iPod

http://en.wikipedia.org/wiki/Apple_Inc._advertising

http://www.universitydissertations.com/Marketing/marketing-ipod-branding.php

http://www.wikinvest.com/stock/Apple_(AAPL)

http://www.slideshare.net/Spartanski/case-study-apple-inc-2008

http://www.slideshare.net/nacarioj/apple-inc-3450399

http://www.businessweek.com/innovate/next/archives/2009/07/jonathan_ive_th.html

http://www.fastcompany.com/1652843/microsoft-vs-apple-product-line-market-cap-wall-street-valuation-steve-jobs

http://www.essaywow.com/2008/05/strategic-analysis-of-apple-computers-inc/

http://blog.kitetail.com/2008/11/10/strategy-101-a-look-at-positioning-through-apple-macbooks/

http://ivythesis.typepad.com/term_paper_topics/brand_personality/

http://www.slideshare.net/guest96aebb/success-of-apple

http://www.marketingteacher.com/swot/apple-swot.html